never look at wat u havlost -lookat wat u r left

A Brief Analysis of Prudence24 Blog Audience Overview  The above report shows the audience traffic on the blogs: -        The number of users has users visited the page. -        Total page views -        Bounce rate -        The session duration by the users Due to the short time of the project, there has been less moment shown in the metrics. However, it is very useful and gives us a basic understanding of a blog’s performance. Acquisition Overview This gives us an understanding of the origin of the visitors, for example, if they are from website referrals or Social Media Network. The above metrics show that the top channels the blog has been promoted is through direct URL. Behaviour overview: The behaviour overview gives us an understanding of page views, unique page views, average time spent on each page. ...

AI In Marketing The tasks that are performed through human intelligence have been taken over by Artificial Intelligence in today’s world like problem-solving and recognizing emotions.  Through Artificial Intelligence both big brands and small brands gain benefits from its insights and automation facility. AI has extended its dimensions and has become a lot more feasible for smaller brands/companies as well.  To improve the customer journey and to boost the return on ROI, marketing companies are leveraging the method of technology. This is obtained by using machine learning, using big data analytics and obtained a few insights to understand the target audience. With the help of AI, it is possible to eliminate the error done by humans. To optimize and streamline the marketing campaigns AI plays an important role. However, AI is only able to generate reports gathered through data and the Digital Marketing world is still dependent on human ingenuity...

 3Vs OF BIG DATA  In this blog, I will precisely explain the characteristics of Big Data: (3Vs).   The massive amount of structured and unstructured Big data is collected daily by the companies and are measured in 3 dimensions: Volume, Variety and Velocity.   The  volume  refers to a large amount of information generated through multiple sources like websites, online applications & social media platforms. These data are helping the company to shape the future while tracking the progress. For example, if look we at the statistics of Facebook, 293,000 statuses are updated, 5000,000 comments posted and 136,000 photos are updated on Facebook every minute. (Hackernoon.com, 2020). Now you can imagine, it is not only big but also grown enormously.  Variety:  The data that is received is not only obtained from one source, but it is also acquired from multiple/variety of sources that ...

BENEFITS AND CHALLENGES OF USING CUSTOMER DATA FOR MARKETING We will take a closer look at why customer data or firsthand information obtained through customers is important in Marketing.  In today’s digital world, it seems that there is no pause and the world is constantly active, as such, a vast amount of information is gathered every day and every minute. Its more than 2.5 quintillion bytes of data is generated every day and will only get more massive. It can be our regular social media activities, queries or purchase history through the websites, an unattainable amount of data is obtained regularly. (Rob FitzGerald) The essence of obtaining customer data is to make the type of decisions that improve overall company growth through elevating the customer experience, such as customer retention programs, product suggestions and more.  There are 4 types of customer data significantly strengthening marketing strategies.  To personalize communicat...

BIG DATA IN DIGITAL MARKETING Big data is transforming the Marketing industry and has proven to be an essential tool.  Merging the big data with a marketing strategy can make a huge impact in many key areas like; understanding customer behaviour through the insights received from the big data for  customer engagement.  What do they want? Where they are and how and when they want to be contacted. It is a key factor in marketing efforts and helps in bringing positive change to the brand and it can increase revenue and improves existing products. The second area is to understand what makes our customer come back again and again? Through big data, we discover how to focus on  customer retention and loyalty  towards our brand.  The third area is determining the optimal marketing spend across channels by analysis and testing to  optimize marketing performance.  According to Geoffrey Moore, Big data brings valuable insights...