A Brief Analysis of Prudence24 Blog

Audience Overview

 The above report shows the audience traffic on the blogs:

-       The number of users has users visited the page.

-       Total page views

-       Bounce rate

-       The session duration by the users

Due to the short time of the project, there has been less moment shown in the metrics. However, it is very useful and gives us a basic understanding of a blog’s performance.

Acquisition Overview

This gives us an understanding of the origin of the visitors, for example, if they are from website referrals or Social Media Network.

The above metrics show that the top channels the blog has been promoted is through direct URL.

Behaviour overview:

The behaviour overview gives us an understanding of page views, unique page views, average time spent on each page.

Google Analytics gives multiple statistics and helps us obtain insights about the users and their behaviour so we can strategies our marketing plans, target audience, content and design.